Digital Technologies and Social Media in Tourism

Computer-mediated technologies allow individuals, companies, nongovernmental organizations, governments, and other organizations to view, create, share information, ideas, career interests in virtual communities networks. For the tourism industry it is essential create interesting content on social media at all stages of journey. The aim paper was highlight role industry, reveal how mobile applications affect tourism, tourists benefit from using networks while traveling. purpose show best practices promoting consumer relations through channels, what plays many aspects especially terms information retrieval decision making. research revealed which search engine Georgian use get throughout their travel whether they usually platforms buy a product. Using qualitative quantitative (population-based) methods, results study showed that travellers Georgia actively for ideas inspiration, same time products. Social not just about disseminating can also influence tourists’ expectations decisions. shows importance an online domain context planning engine. Therefore, stakeholders should pay attention impact improve reliability services.